I can’t remember a film as poorly marketed as The Dog Stars, Ridley Scott’s latest lone-survivor-esque film. And that appears to have culminated in, at the time of writing, a Rotten Tomatoes score of just 38%.
Compare that with 2015’s The Martian, which is sitting at a very different 91%, and it tells you something has gone very wrong indeed.
The marketing of The Dog Stars has been a bizarre affair. Its trailers painted it as an action-heavy survival film, while its presence outside of cinemas has been limited to a couple of spots on Netflix and terrestrial TV in the week running up to its general release.
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