The Most Underrated Horror Films of the 2010s

Underrated horror moviesAh, October. For department stores it means it’s time to put up Christmas decorations, for kids it means it’s the one time they can ask people for candy without repercussions, and for cinephiles, it means it’s time to start watching horror films. Every year, we get horror films that get put on pedestals.

Some of those films deserve them like Get Out or Hereditary, while others do not such as It: Chapter 2 or mother! However, what about the films that should be on a pedestal, but aren’t. I’m not talking about the films that are loved by a wide majority of people have seen and enjoyed like Cabin in the Woods or Overlord. I’m talking about the movies that even most film majors I know haven’t seen and always say “Oh, I really want to see that!” These are the films that I really want to talk about today, so without any more delay, here are the horror films I believe to be the most underrated of the decade.  Continue reading

Sponsored: Discover Screen X cinema with Maleficent 2

As well as the ultimate cinema going experience, 4DX, you can see Maleficent 2: Mistress of Evil in Screen X. The first live-action Disney film to be receiving the Screen X treatment, 40 minutes of footage will be featured across three screens that wraparound the audience for a truly immersive experience.

As well as Screen X, Maleficent 2 will be available to view in 4DX, the third Disney film of the year after Aladdin and The Lion King to receive the treatment. Audiences will have all of their senses awakened. Continue reading

Sponsored: Horror Movie’s Game-Changer 4DX meets IT: Chapter 2

IT: Chapter Two in 4DX

This one is especially for horror movie fans everywhere: IT: Chapter Two is coming to 4DX cinema. There are many 4DX fans who were strongly intrigued by the chemistry of 4DX format and horror movies.

4DX fits perfectly with horror movies, with its concept of giving moviegoers some interactivity while visiting the cinema. Andy Muschietti’s previous instalment in the franchise, IT received tremendous feedback from movie-goers who enjoyed the roller-coaster ride 4DX movies provided them.

4DX cinemas offer not only the advanced motion seating along with wind, mist, fog, lighting, and even smell effects (where applicable), but also a unique benefit for horror films, as these features can enhance the jump scares and give more of the roller-coaster thrills horror movie fans crave.

4DX can make scary movies even scarier offering another way of viewing a horror film and is a definite draw in getting people to the cinema to see this genre of film. It’s a really fun way for the audience to get engrossed in the action and the horror.

IT Chapter Two in 4DX

The History of Horror movies in 4DX

4DX enhances across a variety of genres but horror tops the list. The first 4DX horror hit, My Bloody Valentine (2009) exceeded audience expectations when it broke box office records over 2D, breaking pre-sale records (the printer actually ran out of tickets) at CGV Sang-am (South Korea) for two weeks prior to its release. The film went on to average an incredible 91% occupancy rate during its run for eight weeks.

2017’s horror hits IT and Annabelle: Creation in 4DX topped occupancy rates across the globe during its opening weekend. IT brought in a 80% occupancy rate in Croatia and India, respectively, 77% in Hungary, and 64% in UK. In India and Puerto Rico, Annabelle: Creation opened with an all-time high of a 99% occupancy rate.

Cineworld 4DX Locations

IT: Chapter 2 comes to UK cinemas on September 6th 2019 and can be watched in 4DX at 19 Cineworld locations across the UK. Click the link to be taken to 4DX cinemas near you.

Check out what you can expect from IT: Chapter Two in 4DX with the video below.

Sponsored: ‘The Lion King’ A Fantastic Musical Movie You Can Enjoy at 4DX Cinemas

The Producers Who Created the 4DX Experience for ‘Aladdin’ Presents Another Sensation 

The revolutionary cinematic experience, 4DX is about to evoke another worldwide sensation with a new movie-watching trend, ‘Cine-Musical’. Exclusive to Cineworld in the UK, The Lion King will be released in 4DX on July 19.

4DX ‘Magical Wild Riding’ with exciting soundtracks will provide one of the most exciting movie experiences. As Aladdin in 4DX received tremendous positive feedback from movie-goers, the perfect combination of Disney’s musical masterpiece and 4DX rhythmical motion will once again bring the movie fans to 4DX magic world. Continue reading

Alternative Oscars 2019: The Winners

Alternative Oscars Winners 2019When the Alternative Oscars were set up three years ago, it was as a two-fingered salute to the Academy Awards. You see, I was fed up with the Oscars only honouring films that were technically brilliant, but weren’t overly popular with cinema-going audiences.

I never expected for my little awards to become successful, but it appears many of you reading this agreed with my stance towards the Academy. In its first year, I was pleased with just over 300 people taking part and last year I was ecstatic for just under 1,000 individuals to share their thoughts.

This year, with the help of a small advertising budget and an increased word of mouth, the Alternative Oscars received bang on 1,600 votes! To say I’m thrilled is an understatement. So, without further ado, let’s crown this year’s winners. Continue reading