Sponsored: Horror Movie’s Game-Changer 4DX meets IT: Chapter 2

IT: Chapter Two in 4DX

This one is especially for horror movie fans everywhere: IT: Chapter Two is coming to 4DX cinema. There are many 4DX fans who were strongly intrigued by the chemistry of 4DX format and horror movies.

4DX fits perfectly with horror movies, with its concept of giving moviegoers some interactivity while visiting the cinema. Andy Muschietti’s previous instalment in the franchise, IT received tremendous feedback from movie-goers who enjoyed the roller-coaster ride 4DX movies provided them.

4DX cinemas offer not only the advanced motion seating along with wind, mist, fog, lighting, and even smell effects (where applicable), but also a unique benefit for horror films, as these features can enhance the jump scares and give more of the roller-coaster thrills horror movie fans crave.

4DX can make scary movies even scarier offering another way of viewing a horror film and is a definite draw in getting people to the cinema to see this genre of film. It’s a really fun way for the audience to get engrossed in the action and the horror.

IT Chapter Two in 4DX

The History of Horror movies in 4DX

4DX enhances across a variety of genres but horror tops the list. The first 4DX horror hit, My Bloody Valentine (2009) exceeded audience expectations when it broke box office records over 2D, breaking pre-sale records (the printer actually ran out of tickets) at CGV Sang-am (South Korea) for two weeks prior to its release. The film went on to average an incredible 91% occupancy rate during its run for eight weeks.

2017’s horror hits IT and Annabelle: Creation in 4DX topped occupancy rates across the globe during its opening weekend. IT brought in a 80% occupancy rate in Croatia and India, respectively, 77% in Hungary, and 64% in UK. In India and Puerto Rico, Annabelle: Creation opened with an all-time high of a 99% occupancy rate.

Cineworld 4DX Locations

IT: Chapter 2 comes to UK cinemas on September 6th 2019 and can be watched in 4DX at 19 Cineworld locations across the UK. Click the link to be taken to 4DX cinemas near you.

Check out what you can expect from IT: Chapter Two in 4DX with the video below.

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